Rebranding Basics: Where to Start & Other Considerations

Your business brand is your first impression, memorable feeling, and unique presence in the interior design industry. For interior designers, branding can be the difference between a client choosing you over another, so it deserves careful consideration and attention, whether you're starting fresh or rebranding an established business.

"A brand is the sum total of how a product or business is perceived by those who experience it.", Brian Lischer, Ignyte

What Makes a Brand

A brand is made up of visuals, personality, voice, value proposition, and positioning within the industry. Your visuals (images, color palette, typography, iconography) naturally tie into your personality and voice, taking their cue from the tone of your copy and how you communicate with your ideal clientele.

Your value proposition answers: what do I give my customers that makes their experience memorable and my services a must for them? Your positioning considers where your services, preferred style, and approach fit within a largely luxury industry.

The Rebrand Basics: 4 Cs

Brand strategist Kimberly Sundt outlines four Cs of branding: Clarity, Communication, Consistency, and Conversation. Clarify what you want your brand to look like and stand for. Determine which platforms you'll use and cut the extras. Stay consistent everywhere. It establishes legitimacy and trust. And build "conversation," a story your clients want to tell others about you.

Rebranding Your Interior Design Business

Design philosophy: reevaluate your values, creative approach, and your "why."

Voice: honest, authentic, and reflective of your values and design specialty.

Photos: don't be afraid to change them out. Pull from your own portfolio, and don't limit yourself to full room shots, fabrics, patterns, and textures work too.

Color palette: should be consistent with the rest of your branding. Pull inspiration from your brand words, voice, and visuals, or a deep dive on Pinterest and paint suppliers.

Brand story: your why, your origins, what you've learned, and your design philosophy, laid out for potential clients to connect with.

The Cost of a Rebrand

Cost depends on what you implement yourself versus hiring a branding consultant, graphic designer, web designer, or copywriter. A branding consultant specializes in thinking through strategy with you, the same reason your own clients hire you rather than doing it themselves. Budget for the full picture, including any updated marketing materials or signage the rebrand requires.

Help Rebranding Your Business

Whatever your reason for wanting change, your business brand deserves undivided attention. If you're ready to rebrand your interior design business but need a hand, reach out, I'm ready to help.