Learn how interior designers can use referrals and testimonials to grow their business. This beginner-friendly guide covers how to ask for testimonials, who to request referrals from, and where to use them in your marketing for maximum impact. Discover simple, effective strategies to build trust, attract better clients, and scale your interior design firm through word-of-mouth.

Case studies are your marketing gateway—turning one project into blogs, emails, social content, PR features, and more. Learn how interior designers can highlight historical preservation, indoor–outdoor living, sustainability, and lifestyle transformations to maximize visibility and attract ideal clients. This advanced guide breaks it all down step-by-step.

Interior designers rely very heavily on word-of-mouth marketing, as well as connections throughout the industry for services, contractors, virtual assistants, and so much more. For this reason, as your friendly neighborhood Online Business Manager, I highly recommend leveraging networking connections in the design industry.

If you’re reading this, you might have a brand identity you love but need to refine, or maybe you’re just starting out and looking for some guidance to kickstart your interior design business. Either way, as an OBM, I see a lot of brands and help designers define their brand and mission to make their business stand out in the industry. Here are my tips and tricks for building a strong interior design brand identity.

Your website, whether you’re an interior designer or virtual assistant, is a vital piece of the business success puzzle. So let’s not completely ignore it. A little website optimization 101 can go a long way.