THE BLOG

Operational insights for design studio owners.

Client Experience, Marketing Jackie Bajuk Client Experience, Marketing Jackie Bajuk

The Art of Word-of-Mouth: A Beginner’s Guide to Referrals & Testimonials for Interior Design Firms

Learn how interior designers can use referrals and testimonials to grow their business. This beginner-friendly guide covers how to ask for testimonials, who to request referrals from, and where to use them in your marketing for maximum impact. Discover simple, effective strategies to build trust, attract better clients, and scale your interior design firm through word-of-mouth.

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Business Growth, Marketing Jackie Bajuk Business Growth, Marketing Jackie Bajuk

Case Studies: Your Marketing Gateway

Case studies are your marketing gateway—turning one project into blogs, emails, social content, PR features, and more. Learn how interior designers can highlight historical preservation, indoor–outdoor living, sustainability, and lifestyle transformations to maximize visibility and attract ideal clients. This advanced guide breaks it all down step-by-step.

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Business Growth Jackie Bajuk Business Growth Jackie Bajuk

Outsourcing Procurement as an Interior Design Firm

Outsourcing procurement is a powerful way to reclaim your time, protect your margins, and give your clients the seamless white-glove experience they expect.

Let’s unravel how this works, what it actually means, and why so many interior designers are shifting to a new way of operating, without losing control or compromising their vision.

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Business Growth Jackie Bajuk Business Growth Jackie Bajuk

The Importance of Strategic Planning for Interior Design Entrepreneurs

Strategic planning is essential for interior design entrepreneurs who want to scale their business, attract ideal clients, and streamline operations. Learn how to create a simple yet effective strategic plan to grow your design firm, set clear goals, and ensure long-term success. Discover the key components of a winning business strategy in this comprehensive guide.

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